Shann BiglioneWhy Jack is right and Mark is wrong — and what this could mean for brands advertising on eachAfter years of demand from members and activists, Jack Dorsey and his team at Twitter have decided to enforce the same reality check as…·6 min read·May 30, 2020----
Shann BiglioneMarketers, Stop Thanking Your Way Out Of This MessBy trying to be relevant during this crisis, brands are not only losing their chance to build ownable sentiment, they’re avoiding the…·4 min read·Apr 23, 2020----
Shann Biglione[Podcast] Should Advertising Be Personalised?Personalisation has become the name of the game in most marketing boardrooms, often discussed as the inevitable future paradigm of our…1 min read·Feb 17, 2020----
Shann BiglioneInvestment advice for those working in advertising (and other careers where getting old isn’t easy)Advertising can be a shorter-than-planned career. This may have serious financial implications — how can you prepare for it?·16 min read·Dec 9, 2019--1--1
Shann BiglioneDealing with sleep deprivation, anxiety, and the professional shadow of a doubt.I’m typing this today after yet another restless night. Not a late one (I usually go to bed fairly early), but one interrupted constantly…·4 min read·Oct 25, 2019----
Shann BiglioneWhat Will It Take For Amazon To Become The Leading Media Platform In The Ad Business?The rapid growth of Amazon Media Group seems to be taking a few of people by surprise. I’m actually puzzled it’s taken AMG this long to…·5 min read·Sep 9, 2019----
Shann BiglionePeople Who Predict The Death Of Brands Don’t Understand Why They Exist(Article originally published on April 2017 on LinkedIn)·4 min read·Sep 9, 2019----
Shann BiglioneTo Target Or Not To Target: That Is Not The QuestionTargeting the right people is one of the most established strategic steps in marketing, and one of the most strategic questions for media…·9 min read·Sep 9, 2019----