Anna YovkaSpeak to people in the language of creativity.After 10 years of working with IT projects and in PR agencies, I was extremely inspired by the opportunity to participate in the Road…6 min read·Oct 20, 2023----
Anna YovkaTo pay or not to pay? 3 things to keep in mind if you decided to pay for media coverageThe topic of paid publications is a forbidden one. PR-specialists can’t talk about it because if they know a lot about paid publications…3 min read·Dec 20, 2018----
Anna YovkaHow to make the media write about your project without employing a PR-specialistThe answer is simple — create great content and someone will write about you someday.3 min read·Dec 3, 2018----
Anna YovkaDo not buy medalist for your communication campaign! Here is whyA good media list is 50% of your PR campaign’s success as well as ideas for article topics and a deeper understanding of the market…2 min read·Nov 15, 2018----
Anna YovkaCommunication for startups. Stop being afraid of making communication mistakes. Nobody cares.People have a tendency to take themselves way too seriously. Your job is the most important, your kids are the smartest, your cat — the…5 min read·Nov 8, 2018----
Anna YovkaHow To Create a Communications Strategy? Easy, Draw It In 7 StepsThere’s this stereotype that PR is all about sending news to the media all day long. Sounds familiar? Well, all that is just a press…5 min read·Oct 31, 2018----
Anna YovkainLalafoAI will turn peer to peer trade into trillion dollar marketImagine an AI powered system that matches your merchandise to willing buyers, and completes the sale for you. Introducing Lalafo, an…2 min read·Jun 8, 2017----