Ida Persson – Medium

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Ida Persson
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Biases in design: hiding in plain sight in a world full of visuals

Golden rules, best practices, and principles of good design: these are all key concepts I learned in design school. As a graphic design…

9 min readDec 4, 2023

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A beige background with line-illustrations in black and neon yellow. The words Inspiration, Icons, Imagery, and Typography is shown within the shapes.

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Ida Persson
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Diversity in design: Inclusion alone won’t fix a broken system

The other day I attended an information session for a new initiative centered around increasing diversity in design. It was created and…

10 min readOct 27, 2021

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black and white illustration showing white heads. Diversity in Design is written in orange all-caps letter using a condensed font.

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Ida Persson
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Good design is invisible. But so is design that harms.

Most designers would agree that good design is invisible. What do I mean by this? Invisible design is design that works. When it goes…

5 min readJan 13, 2021

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animation showing words as circle moves around

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Ida Persson
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UX Collective

DesignShifts: a better future for and through design

Shifting our practices, mindsets, and the focus of design.

3 min readMay 6, 2024

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Ida Persson
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UX Collective

Rewriting the narrative of success

Unlearning hard work and finding self-love

6 min readApr 29, 2024

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Rewriting the narrative of success

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Ida Persson
in
UX Collective

A designer’s role is NOT “at the table”

Design should be experienced. Not just explained.

5 min readMar 17, 2024

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a dark image of a table with 3 chairs with an overlay of flowers.

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Ida Persson
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UX Collective

What is design?

Making sense and giving form as a formula for design

3 min readMar 11, 2024

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a green backgrund with black text and yellow lines. The formula design=making sense + giving form is shown along the phrases “why are things the way they are” “how can we make it better”?

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Ida Persson
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UX Collective

Creativity lies in the paradoxes

The inner and outer struggles of a creative life

5 min readMar 6, 2024

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Dark green background. A white squiggly line in the center with bright yellow dots. The words “anxious + uncertain” and “inspired + determined” is shown.

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Ida Persson
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UX Collective

Beyond numbers: Proving the value of design(ers)

Data is overshadowing emotion. Does it have to?

7 min readFeb 20, 2024

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Abtract images with the word “design(er)”

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Ida Persson
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UX Collective

Design for prevention, not protection

Instead of helping women avoid harm, what if we designed a world where they didn’t have to be unsafe to begin with? A design provocation.

3 min readFeb 19, 2024

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Sketch of someone holding a phone in blue and gray. In the phone is an alert message along with a link to a video.

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Ida Persson

Ida Persson

I’m a designer who sometimes writes about social impact, inclusion, and ways to be more of who we already are. idapersson.com

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