Paul Levchuk – Medium

Paul Levchuk

CAC payback period

Is this a reliable alternative to the LTV/CAC metric?

7 min read4 hours ago

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CAC payback period

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Paul Levchuk

When do you need to use the LTV projection?

The 4 most common use cases of using LTV in marketing.

8 min readMay 9, 2024

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When do you need to use the LTV projection?

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Paul Levchuk

All user cohorts are noisy, but some can tell you a story

Use statistics approach to tell a story

5 min readApr 1, 2024

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All user cohorts are noisy, but some can tell you a story

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Paul Levchuk

How to color and read user cohorts properly

Cohort data is varying but that does not mean you need to overreact to these fluctuations

6 min readMar 21, 2024

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How to color and read user cohorts properly

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Paul Levchuk

How to build user cohort properly

Many analysts and even analytics vendors need to correct this mistake

4 min readMar 15, 2024

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How to build user cohort properly

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Paul Levchuk

Blended retention vs Cohort retention

Never use the blended calculation to figure out user retention

4 min readMar 9, 2024

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Blended retention vs Cohort retention

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Paul Levchuk

User cohort retention

The critical concept to learn about for any start-up

9 min readMar 5, 2024

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User cohort retention

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Paul Levchuk

Why does Product Analytics go beyond product feature analysis?

Over time, users begin to use other product features, and the central value of the product is shifting.

6 min readFeb 19, 2024

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Why does Product Analytics go beyond product feature analysis?

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Paul Levchuk

User Engagement — key events

To get users engaged you need to activate them first. Key events are the shortest path to achieve this.

7 min readJan 11, 2024

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User Engagement — key events

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Paul Levchuk

D1 retention — a tricky metric to predict

What are early signals of good D1 retention?

5 min readDec 6, 2023

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D1 retention — a tricky metric to predict

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Paul Levchuk

Paul Levchuk

I use DAX and R languages to improve the quality of decisions on customer #acquisition, #engagement, and #retention. Follow me to get new insights.

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